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NEW YORK: When Georgia Benjamin goes holiday shopping this year, her smart phone will be her guide, pointing her to the items she is seeking and the best deals.
A transplanted Londoner working in New York as a fashion design intern, Benjamin said she has been using Snapette, a mobile app that allows her to find items in nearby retail stores.
“There are things on the app that I might not see otherwise,” she said.
“If I’m looking for a pair of sunglasses, I will type in the brand name, and it will show me what is nearby. And it will alert me if a store nearby has a promotion.”
In the past, Benjamin told AFP, she would “trudge from store to store on Oxford Street” in London, or “go through website after website” to search for holiday gifts.
As the holiday shopping season opens, shoppers will be armed with smart phones and an array of apps. Some will compare prices, offer gift suggestions, provide price alerts and more.
Snapette says nearly two million people have downloaded the app for iPhones or Android handsets to fill a need for people who want to use online tools but shop in local stores.
“Over 85 percent of retail sales is happening in stores but there wasn’t a great way to search for or discover products nearby,” said Sarah Paiji, co-founder and president of Snapette.
“We want to enable that shopper to shop in the real world as well as online.”
Snapette, which was acquired this year by online commerce site PriceGrabber, has data from some 270 US retailers and can direct a consumer to an in-store product, but also allows them to buy online directly from the app.
Scores of other smart phone apps also can be used by on-the-go shoppers. Amazon has one allowing a price check with the online retailer. Others can deliver digital coupons.
One called RedLaser will scan a bar code and tell a shopper if the product is less expensive somewhere else. Smoopa will similarly tell a consumer if the store price is a bargain.
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